Navazon Behavioral Health has brought together industry leaders in Marketing and Admissions that share your passion, to help you increase your census and decrease your costs. We have worked for large behavioral health companies in marketing and admissions and put together successful vertically integrated programs for facilities, that include Substance Use Disorder, Mental Health and Eating Disorders. We understand all facets of the lead to prospect to admissions process, this overall understanding and integration leads to both increased census and decreased marketing costs. It is our mission to become your marketing department that will continually feed your admissions department, qualified leads that help you maintain amazing census numbers and save you money.
Creative & Digital Marketing
Educated in London as a software engineer, Sasson turned his focus to marketing and was a pioneer of technology-driven marketing since the mid-80s. He has developed enterprise-level applications that automate media traffic distribution, lead distribution and product fulfillment. Today, TV and radio stations around the country run his software to receive traffic instructions and ad media. With the launch of Google AdWords, he helped a national brand reduce their CPA by 60% compared to TV and was given carte blanche to buy as much media as possible. That is how Navazon Digital was started. Sasson uses his 20 years of experience in paid placement, SEO and other digital marketing mediums to devise a strategy for clients that returns measurable results.
Strategy & Marketing
Gary Hewitt is a Direct Response Marketing Pioneer that brought those skills to the Behavioral Health Industry with amazing success. Throughout the years Mr. Hewitt has grown businesses to excess of $150M per year by going directly to the consumer via traditional, digital and telemarketing media. His understanding of the entire process and the psychology of the consumer sets him apart from most. Mr Hewitt was recently the Director of Marketing for Discovery Behavioral Health where he decreased the budget and increased census for Cliffside Malibu, launched Pinelands Recovery Center of Medford New Jersey, helped redesign the call center and provided overall marketing insight to every division.
Admissions & Clinical Outreach
Courtney Burge is a highly accomplished and results-driven behavioral health executive with over 18 years of experience. Skilled in automating workflows to improve efficiency, conversion and census. He served as VP of Admissions and Call Center Operations at Foundations Recovery Network where in his tenure, the organization grew from $94M to $350M before selling to UHS, Inc. Courtney served as Vice President of Admissions and Call Center Operations for Discovery Behavioral Healthcare, that included, Cliffside Malibu, Discovery Mood and Anxiety Program and Center for Discovery, where he lead the consolidation of Cliffside Malibu and Center for Discovery admissions departments and coordinated the integration of all the systems into Salesforce.